Tag: aspartame

Companies “program consumers” to alter perceptions of taste through use of colors on packaging

According to a recent study published in the Journal of Food Science, the color of a sweetener packet has a direct effect on an individual’s sweetness perception and overall satisfaction. In the study, a total of 500 participants were given five different sweeteners, each a different color. Sucralose was in a yellow packet, stevia was […]

Sugar Substitutes—What’s Safe and What’s Not

With all the dire health effects associated with refined sugar and high fructose corn syrup (HFCS), many wonder what, if anything, is actually safe to use to sweeten your foods and beverages. It’s certainly a good question. You do have to be cautious when choosing an alternative, as many sweeteners that are widely regarded as “healthy” are, […]