Tag: hypothalamus

Companies “program consumers” to alter perceptions of taste through use of colors on packaging

According to a recent study published in the Journal of Food Science, the color of a sweetener packet has a direct effect on an individual’s sweetness perception and overall satisfaction. In the study, a total of 500 participants were given five different sweeteners, each a different color. Sucralose was in a yellow packet, stevia was […]

Estrogen regulates the brain’s fear response, protecting against PTSD

An existing body of research seems to suggest that women are more prone to developing post-traumatic stress disorder (PTSD) than men, despite the fact that they tend to experience fewer traumatic events than males. A new study – performed by researchers from Emory University School of Medicine in Atlanta, GA, in collaboration with Harvard Medical […]

What is the Function of the Hypothalamus?

The hypothalamus is a small area in the center of the brain that has many jobs. It plays an important role in hormone production and helps to stimulate many important processes in the body. When the hypothalamus is not working properly, it can cause problems in the body leading to many disorders. Though diseases of […]